As part of its relaunch, innovative arts initiative Heart & Sold will now be focussing primarily on its stylish ChromaLuxe range, a pioneering style of printing that scores strongly on both aesthetics and practicalities.
Thanks to its revolutionary dye sublimation technique, the high definition metal prints deliver a vibrant and luxurious product that is extremely durable with excellent fade and scratch resistance. Adding interest and inspiration to décor schemes both at home and in the business environment, the versatility of ChromaLuxe is such that it complements perfectly the works of Heart & Sold’s artists and photographers alike.
Suzie Moffat, director and founder of Heart & Sold, comments: “Heart & Sold is starting to attract more attention from the corporate market and – coming at a time when the production of our giclee prints was proving cost-prohibitive – we believe that putting more emphasis on our fabulous ChromaLuxe range will help drive our success in this area and as an organisation as a whole.
“It is an exciting time for us as we look to these high impact panels to energise professional spaces not only with our fantastic artwork, but also the talents of our artists and the diverse cultural awareness that working with our organisation brings.
“We are also confident that our loyal Heart & Sold fans will enjoy buying our ChromaLuxe prints for their homes, where they really do add that ‘wow’ factor.”
Heart & Sold’s ChromaLuxe range starts at £350 for an A1 print (approximately 85cm x 60cm) although larger sizes are available on request, price on application.
Meanwhile, it is hoped that Heart & Sold’s remaining giclee prints can be sold at this autumn’s Buy Art Fair in Manchester.